# SEO launch check

Run before any new page ships. Report pass / fail per item; on fail, include the page URL and why.

## Page basics
- [ ] (A1) Each page has a unique title (50–60 chars) — Not every page called “Home”
- [ ] (A2) Meta description says why the page matters
- [ ] (A3) Canonical points to the right URL — Parameterized URLs point back to the main one
- [ ] (A4) One h1 per page

## Crawling & indexing
- [ ] (B1) robots.txt doesn’t block key pages
- [ ] (B2) sitemap.xml is updated and submitted
- [ ] (B3) No noindex on key pages
- [ ] (B4) Old URLs 301 to new ones

## Structured data
- [ ] (C1) Right schema.org type is present — Article for posts, Product for products
- [ ] (C2) Passes the Rich Results test
- [ ] (C3) Open Graph image and title are correct